In the High Court of Justice

No 1703 of 2011

KEY CRITERIA DIRECT LIMITED

(Company Number 04013827 )

Registered office: 1st Floor, 26-28 Bedford Row, London, WC1R 4HE

Principal trading address: 11th Floor Portland House, Bressenden Place, London SW1E 5BH

Notice is hereby given, as required by Rule 2.35(4) of the Insolvency Rules 1986 that an initial meeting of creditors is to be held at 26-28 Bedford Row, London, WC1R 4HE on 20 May 2011 at 10.00 am . The meeting is an initial creditors’ meeting under Legislation: paragraph 51 of Schedule B1 Legislation section: to the Insolvency Act 1986. A proxy form should be completed and returned to me by the date of the meeting if you cannot attend and wish to be represented. A proxy form is available upon request. In order to be entitled to vote under Rule 2.38 at the meeting you must give to me, not later than 12.00 noon on the business day before the day fixed for the meeting, details in writing of your claim.

Paul Appleton (IP No. 8883) and Stephen Katz (IP No. 8681) both of David Rubin & Partners LLP, 26-28 Bedford Row, London, WC1R 4HE were appointed as Joint Administrators of the Company on 17 March 2011. Further information on this case is available from the offices of David Rubin & Partners LLP or alternatively Alex Curtin-Neeling may be contacted on telephone number 020 7400 7900.

Paul Appleton and Stephen Katz, Joint Administrators

05 May 2011